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New company
Sector
2
City
3
Money
4
You
5
Rules
6
Brand
Where’s your
HQ?
Each city plays differently — currency, power, wages, customers, red tape.
🇳🇬 Lagos
NGN
Biggest market, wildest swings. Power cuts and naira shocks — but Detty December pays.
Market
Huge
Power
Rough
Currency
Volatile
🇰🇪 Nairobi
KES
Silicon Savannah. Mobile money everywhere, steady currency, tough competition.
Market
Big
Power
Steady
Currency
Shaky
🇬🇭 Accra
GHS
Creative capital with a diaspora pull. December homecoming season is huge.
Market
Small
Power
Patchy
Currency
Volatile
🇿🇦 Johannesburg
ZAR
Richest customers, highest wages. Watch out for load-shedding.
Market
Big
Power
Patchy
Currency
Shaky
🇷🇼 Kigali
RWF
Small market, easiest place to do business. Great launchpad for East Africa.
Market
Small
Power
Steady
Currency
Stable
🇪🇬 Cairo
EGP
Huge population, deep talent pool — and currency devaluations to survive.
Market
Huge
Power
Steady
Currency
Volatile
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